Evaluation: Real life products

Evaluation: Ancillary Tasks

I have produced a video in a mockumentary format which evaluates my ancillary tasks individually as well as how well they link to each other and the music video.

Evaluation: Technology

I have produced a video podcast which evaluates the music video, scene-by-scene, from a technological point of view. This includes filming, editing etc.

Evaluation: Feedback

It is important that I collect feedback for my music video so that I can judge how successful it would be were it made professionally. It also allows me to know how accurately I produced this video with a specific audience in mind.

I have made a survey using Survey Monkey which means I can collect a range of feedback on the video as well as ask questions about the person taking the survey (such as gender and age) which mean I will have a more accurate idea of my audience.

https://www.surveymonkey.co.uk/r/6BXBJQF

The survey includes questions about my audience, my music video and the ancillary tasks. Some questions are simply picking from options, but others have "Other (please specify)" options or are simply text boxes so I can gather individual feedback.

As well as creating am online survey, I have asked for feedback from people I know. The feedback I received was:
"Even though it's short, I really like the modern day bit" - 17 years old, male
"It's well filmed and edited, but I don't like the acting" - 18 years old, female
"I like the green screen bit, and the split screen's well done" - 18 years old, male

Magazine Advertisement

I have also produced a magazine advertisement for my music video. The magazine advertisement links with the digipak since it has the same black and colour scheme, fonts and drawings. Instead of going from left to right, the drawings now go top left, top right, bottom left, bottom right so that they take up the top section of toe advertisement, leaving a space at the bottom for information. The advert includes the same social media information as the digipak to advertise the band as well as the same titles. The advertisement also features reviews for the digipak as is common on magazine advertisements.

Digipak Completed

I have finished producing my digipak design. On the front of the digipak I have used a simple black and white colour scheme with sans-serif fonts for a simple look. The front features the title of the album which is also the title of the main song, that which we have produced a video for, as well as the title of the band. The band's name is in a smaller, more subtle font to attract attention to the song's title. On the back I have featured a track list. I put this on the back since this and the front are the panels that will be visible when the digipak is folded and the track list is what is likely to make people buy an album. Again, I use a black and white colour scheme, but I have used a red font for the title song since this makes it stand out among the other songs. I have also included a barcode and the information commonly found on the backs of digipaks. On the first inside panel I have included social media links for the band since this form of advertisement is common in digipaks.

Inside the digipak, I have used hand-drawn images of scenes from the music video. This means the digipak relates to the music video, but does not directly take from it. I have put the main song's lyrics over the drawings of the main character and I have stretched the four drawn sections over the left and right panels. The drawn sections are separated by the disc tray which is similar to the front cover, only the song's title and the band's name have been separated so that they are above and below the centre of the disc tray.

Digipak Production

I have begun production of my digipak. I have looked at the existing digipak designs used by The Hoosiers, but have decided to ignore them as they do not suit our specific production.

The Hoosiers digipaks all follow a similar theme, simply changing the colour scheme depending on the album. They do, however, tend to be quite bright and colourful, something which I did not want to mimic. Given that the focus of our production is criminality, I wanted a darker colour scheme to represent this. Inspired by the simplicity of the Duran Duran - Greatest digipak:

I embraced a similar motif but used predominantly black for the dark simplicity I desired.

On the back of the digipak, I included a track list. Again, in want of a simple and dark look, I used a black background with white text and the same two fonts I used on the front. I wanted to make the title song stand out, given its significance in the album, so I used a bright red, contrasting everything else on the screen.