Codes and Conventions of Music Videos

• Two types of conventions - Technical and Symbolic
• The audience can become familiar with a particular genre if all videos within that genre share similar aspects - provides structure the audience can understand

• Style
• Camera
• Editing techniques
• Sound
• Mise en scene

Narrative types

• Linear / Non-linear
• Performance
• Mixture

• Cameo - artists appear in narrative but do not perform
• Camera - angle/movement/technique