Thursday, 13 October 2016

Kelly Clarkson - Since U Been Gone

Kelly Clarkson - Since U Been Gone

Performance-linear narrative mixture

Performance 
 - Convention of rock genre
 - Male gaze - outfit during performance

Narrative 
 - story suits lyrics as Goodwin said
 - Makes her seem sweet but slightly rebellious - role model to target audience

This video is a hybrid of performance and (linear) narrative, meaning it features both story shots and shots of the artist performing the music. The performance shots are included since that is a convention of the rock genre. The video also conforms to Mulvay's theory of the male gaze since she is wearing quite a revealing outfit during the performance sections. The story, as per Goodwin's theory, suits the lyrics of the song. The story makes the artist seem sweet and hard done by while also somewhat rebellious. This is since she acts as a role model to her target audience.

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