Example of Target Audience

In order to show precisely the target audience of my production, I have produced a mock social media account for a person who is representative of my target audience.

The song for which I am making a music video is likely to appeal to teenagers and young adults, especially boys.

Here we see that Daniel is into pop/rock bands similar to The Hoosiers who produced the song I am making a video for: Muse, Paramore, Phantom Planet and Supergrass. These bands are also mostly fairly independent, again, similar to The Hoosiers.

From his messages, we can see that Daniel listens mostly to music on YouTube and Spotify because they are free, which is likely a draw to a student and his taste in music is reinforced.