BARB Report 2016
Pros:
VOD - Video on Demand - can be watched whenever desired
More platforms to show content
Ability to target specialist or niche audiences
Ability for publisher to shop around to get a good deal in exchange a SVOD to show your video
Cons:
Piracy - issue for smaller artists (if you're the Beatles, you're fine)
So many platforms could mean you get paid less for your content
More platforms means more competition
Viewers expect more and the cost of making a music video increases
Many viewers don't pay for music anymore, they watch on sites like YouTube or download illegally
Example music video budgets:
Macklemore - Wings - $18269 - product placement for Nike shoes
Michael Jackson - Beat It - $150000
Michael Jackson and the Janet Jacksons - Scream - $10000000
Average studio music video budget: $200000 - $500000
If made professionally, we estimate our music video would cost approximately: $30000
It is difficult as an independent artist to compete with other established musicians who have become an established brand.
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