Key:
1 - Music videos demonstrate genre characteristics
2 - There is a relationship between lyrics and visuals
3 - There is a relationship between music and visuals
Additional:
4 - The demands of the record label will include the need for a lot of close ups of the artist and the artist may develop motifs which recur across their work
5 - There is frequently reference to notion of looking and particularly voyeuristic treatment of the female body
6 - There is often intertextual reference to films, TV programmes etc.
Duran Duran - Girls on Film
Intertextuality and cinema
It is perhaps not surprising that so many music videos draw upon cinema as a starting point, since their own directors are often film school graduates looking to move on eventually to the film industry eventually.
Examples:
David Fincher
Spike Jonze
Michael Gondry
Fatboy Slim - Weapon of choice - Directed by Spike Jonze
Stereotypes are important in music videos to portray characters in a shorter amount of time
Television is often a significant point of reference
Cinema, fashion and art photography
The influence of videogames will predominate for the younger audience with the more plasticised look of characters emerging (uncanny valley)
Robbie Williams - Let Love Be Your Energy
John Stewart - "incorporating, raiding and reconstructing"
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